Google Analytics

is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account.

Google Analytics is a web analytics service provided by Google that allows website owners and marketers to track and analyze various aspects of their website or mobile app traffic. It provides valuable insights into user behavior, traffic sources, conversion rates, and more, helping businesses make informed decisions to improve their online presence and marketing strategies.

To use Google Analytics, website owners typically need to add a small piece of tracking code to their website or mobile app. This code collects data about user interactions and sends it to Google Analytics, where it is processed and made available for analysis through the Google Analytics dashboard.

Course Content

Platform Fundamentals

• Course overview
• The platform components
• The data model

Collection

• Data collection overview
• Website data collection
• Mobile app data collection
• Measurement Protocol data collection

Processing & Configuration

• Processing & configuration overview
• Processing hits into sessions & users
• Importing data into Google Analytics
• Transforming & aggregating data

Reporting

• Reporting overview
• Building reports with dimensions & metrics
• The reporting APIs
• Report sampling