AFFLIATE MARKETING

What Is Affiliate Marketing ?

define affiliate marketing is that it’s a technique where other publishers and websites will promote your business. Basically the way it works is that an affiliate is rewarded every time a visitor, customer or sale for your business is generated through an advertisement on their web site. There are many different ways compensation is provided, but the concept remains consistent—you pay them for generating business for you. If a viewer is at the affiliate’s web site, and the affiliate doesn’t quite have what they’re looking for, they can easily click over to your web site. It’s an increasingly popular technique for those seeking to maximize they’re staying power on the web.

Course Content

Introduction to Affiliate Marketing

• Overview of affiliate marketing and its major players
• Best affiliate sites for monetization
• Integrating affiliate strategies into your marketing mix
• Setting up accounts on affiliate marketing networks

Getting Started

• Finding a niche and selecting the right networks
• Adding paid sponsorship, Google AdSense and links
• Determining costs and creating a business plan
• Obtaining and placing tracking code

Know Your Audience

• Creating compelling content and effective landing pages
• Incorporating video, blogs, email and social media
• Applying and getting approved for affiliate programs
• Selling executives on affiliate marketing as a viable income source
• Understanding the role of search engine optimization (SEO) in affiliate marketing

Maximizing Effects From Your Efforts

• Measuring the effectiveness of your affiliate campaigns
• Driving traffic through natural and paid search
• Negotiating a better deal and higher commissions
• Leveraging your affiliate channel in other areas of your business
• Top tools for optimizing your site

Connections and Communications

• Effective ways to engage your audience
• Generating revenue through a membership site or list building
• Blending online and offline campaigns
• Monitoring your site and promoting your efforts

Legal and Ethical Considerations

• Legal best practices and ethical considerations
• Trademark bidding and affiliate terms of service
• Collecting data and protecting customers’ privacy
• Assessing potential risks and challenges

What the Pros Know

• How super-affiliates choose programs to promote
• Building trust, influence and engagement with customers
• Methods to make the networks work harder for you
• Maximizing profits and multiple income streams
• Making a business case for affiliate marketing

Case Studies

• Successful affiliate marketing campaigns
• Affiliate marketing through email marketing
• Online publisher perspective
• Capitalizing on coupons and deals