Lead Generation

What Is Lead Generation ?

Lead generation is the use of a computer program, a database, the Internet, or a specialized service to obtain or receive information for the purpose of expanding the scope of a business, increasing sales revenues, looking for a job or for new clients, or conducting specialized research. Leads can consist of the names and addresses (or e-mail addresses) of individuals, corporations, institutions, or agencies. Lists of leads can be gathered or filtered from targeted databases such as telephone and Internet directories.

Lead Generation Training

We provide one and two day lead generation programs. Both programs can be customized to your exact needs and can be run on-site at your facility or on-line via webinar. Our one day program explains the process of lead generation, and shows you the key things that you must do to be successful.
Day two builds on the material covered in day one and provides detailed examples of advanced lead generation techniques and strategies. For more information, please refer to the detailed outlines. Lead Generation Training One and Two Day Programs
Our one day program explains the process of lead generation, and shows you the key things that you must do to be successful. Day two builds on the material covered in day one and provides detailed examples of advanced lead generation techniques and strategies. Both programs can be customized to your exact needs. For more information, please refer to the detailed outlines below:

Module 1

Lead Generation Training Program Outline

• Setting Goals for Sales and Lead Generation
• Costs of Various Lead Generation Programs
• Lead and Sales Tracking and Measuring ROI
• Defining Your Ideal Prospect/Customer
• Targeting Accounts to Meet Your Goals
• Key and Strategic Accounts
• Ideal Accounts
• installed Base
• What’s Currently Working, What’s Not (Analyses)
• Lead Generation Models
• People and Skills Required for Lead Generation
• Marketing and Sales Alignment for Lead Generation
• Partnering for Lead Generation
• Must Do Web/Internet Marketing Tasks
• Basic Web Organization
• Key Search Engine Optimization
• Key Pages
• Crucial Content
• Creating an Action Plan

Module 2

Lead Generation Training

• Account Research and Prospecting
• Tracking and CRM
• Pay-Per-Click Programs
• Competitive Analysis and Response
• Key and Strategic Account Strategy
• Advanced Web Content and Link Bait
• Advanced Web SEO
• Webinars and On-Line Demos
• Blogs and RSS
• Pod casts
• Trade Shows
• Seminars
• e-mail Programs
• Telephone Prospecting Tips