BEST E-Commerce 01

E-Commerce

COMPUTEC PROFESSIONALS GROUP Presents concepts and skills for the strategic use of e-commerce and related information technology from three perspectives: business to consumers, business-to-business, and intra-organizational. Examination of e-commerce in altering the structure of entire industries, and how it affects business processes including electronic transactions, supply chains, decision making and organizational performance. Prerequisites: WR 115, RD 115, and MTH 20 or equivalent placement test scores. Audit available.

This course introduces the concepts, vocabulary, and procedures associated with E-Commerce and the Internet. The student gains an overview of all aspects of E-Commerce. Topics include development of the Internet and E-Commerce, options available for doing business on the Internet, features of Web sites and the tools used to build an E-Commerce web site, marketing issues, payment options, security issues, and customer service.

Why Should I Take This Course?

This e-commerce program assures 101% Job Placement for any one who is ready to work under our prescribed guidelines.

MODULE 1

Introduction to E-Commerce

Define Electronic Commerce
Identify the four stages of E-Commerce
Examine Revenue Models
Identify Revenue Models
Identify Value Chains
Evaluate SWOT techniques

MODULE 2

TECHNOLOGY INFRASTRUCTURE :The internet & The WORLD WIDE WEB

Examine the History of the Internet and the World Wide Web
Examine Packet Switching Networks
Define Internet Protocols
Examine how Protocols are used in computer communication
Discuss the history of ‘Markup Languages’ and how their changes affect E-Commerce
Discuss HTML tags and links and how they work
Examine the differences between; Internets, Intranets and Extranets
Discuss Internet connection options including; Connection Types, ISP providers, services, bandwidth, and pricing

MODULE 3

SELLING on the Web: Revenue Model & BUILDING A WEB PRESENCE

Identify Revenue Models
Examine the trend of businesses changing Revenue Models
Examine Revenue Strategies related to E-Commerce
Identify Revenue strategy issues related to E-Commerce
Identify strategies for creating an effective business presence in E-Commerce
Discuss customer service strategies used in E-Commerce

MODULE 4

Marketing on the Web

Identify the major marketing strategies used in E-Commerce.
Discuss marketing issues related to E-Commerce.
Examine the differences between product-based and customer-based marketing strategies
Discuss effective communication methods used in E-Commerce
Define market segments
Examine methods for reaching differentiating market segments
Examine customer relationship life cycle as it relates to E-Commerce
Compare advertizing methods used in Traditional Commerce and E-Commerce
Name the advertising options.

MODULE 5

BUSINESS-TO-BUSINESS online Stratergies

Define Business-to-Business marketing
Examine strategies used by businesses use to improve purchasing, logistics, and other support activities
Discuss Electronic Data Interchange
Compare Electronic Data Interchange techniques and Internet techniques used in E-Commerce
Define Supply Chain Management
Examine why businesses are moving to database driven Supply Chain Management Systems
Examine the effective use of electronic Portals and Marketplaces

MODULE 6

Online AUCTIONS, VIRTUAL COMMUNITIES, & Web PORTALS

Define Auctions, Web Portals and Virtual Communities
Examine Auction techniques
Discuss the differences between the seven (7) major auction types
Discuss the advantages of electronic auctions
Discuss the disadvantages of electronic auctions
Identify the major obstacles of consumer acceptance of electronic auctions
Discuss the significance of Virtual Communities

MODULE 7

Environment of E-COMMERCE: LEGAL, ETHICAL, & TAX ISSUES

Examine Laws that govern electronic commerce activities
Examine Laws that govern the use of intellectual property by online businesses
Discuss Online crime, terrorism, and warfare
Discuss ethics issues that arise for companies conducting electronic commerce
Examine the conflicts between companies’ desire to collect and use data about their customers and the privacy rights of those customers
Discuss issues concerning the taxes that are levied on electronic commerce activities
Discuss the increasing pressure by States to regulate and issue taxes based on E-Commerce

MODULE 8

Web Server HARDWARE AND SOFTWARE

Examine the equipment used with Web servers
Examine and discuss software packages for Web servers
Discuss Email options
Discuss Spam and methods for controlling Spam
Discuss Internet and Web site software packages

MODULE 9

E-Commerce SOFTWARE

Evaluate Web-hosting services
Define the basic functions of electronic commerce software
Examine functions of electronic commerce software
Examine software options for small and midsize businesses
Examine software options for midsize to large businesses
Examine software options for large businesses that have an existing information technology

MODULE 10

E-COMMERCE SECURITY

Define and Discuss security issues surrounding Online activities
Examine security techniques for securing client computers
Examine security techniques used for securing communication channels between computers
Examine security techniques for securing server computers
Evaluate organizations that promote security for computer, network, and Internet

MODULE 11

PAYMENT System for E-COMMERCE

Discuss electronic payment issues
Contrast the different e-payment options.
Identify on-line payment services.
Explain activities performed by a transaction-processing service.
Examine the basic functions of online payment systems
Discuss the use of payment cards in electronic commerce
Discuss the history and future of electronic cash

MODULE 12

PLANNING for E-COMMERCE

List some international issues that must be addressed for on-line international sales.
List at least three pros and cons regarding Electronic Signatures.
Explain at least four principles involving Intellectual Property and Copyrights.
Discuss free speech issues and the Internet.
List at least three items that are restricted for online commerce.
Discuss at least two E-Privacy issues.

ECOMMERCE MARKETING